From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
João M. Lopes, Micaela Pinho, Sofia Gomes
| Year of publication: |
2024
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|---|---|
| Authors: | Lopes, João ; Pinho, Micaela Moreira ; Gomes, Sofia |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 3, p. 2432-2444
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| Subject: | environmental concerns | Generation Z | green marketing | green products | green purchasing decision | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Umweltmanagement | Environmental management | Umweltzeichen | Eco-label |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3602 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514265