1. The future evolution of relationship marketing / Jagdish N. Sheth -- 2. Relationship marketing : Berry's insights from the past and for the future / Janet Turner Parish, Sandi Lampo and Kristin Landua -- 3. Relationship benefits research : a synthesis / Dwayne D. Gremler and Kevin P. Gwinner...

pt. 1. Understanding and measuring customer equity -- pt. 2. Identifying key drivers to augment customer equity -- pt. 3. Applying the customer equity concept to enhance firm performance -- pt. 4. Strategic management of customer equity -- pt. 5. Implementing customer equity in firms.

Allying and expanding the diverse fields of entrepreneurship and sustainable development research is a modern day imperative. The Handbook of Entrepreneurship and Sustainable Development Research cuts through the different approaches and perspectives of the two fields to point the way ahead for...

This insightful Handbook focuses on behaviour, performance and relationships in small and entrepreneurial firms. It introduces a variety of contemporary topics, research methods and theoretical frameworks that will provide cutting edge analysis, stimulate thought, raise further questions and...

This timely and important Handbook takes stock of progress made in our understanding of what sustainable development actually is and how it can be measured and achieved. -- 'This Handbook demonstrates the well-established body of thinking on sustainable development which now exists, and its...

This insightful Handbook offers a lens through which to view entrepreneurship strategy for higher education institutions, as it becomes increasingly necessary for universities to consider changing their strategies, culture and practices to become more entrepreneurial.

This Handbook focuses on the interdependent relationship between entrepreneurship and creativity. This relationship is analysed from the perspective of different disciplines, including economic geography, sociology, education, economics, psychology, and also in different spatial contexts....

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

'Given the breadth in the conflict and conflict management literatures, there have been few if any compilations that offered good coverage and quality depth, until now. This work provides both a good and timely review as well as insightful integration and extension of existing conflict research....