Al-Amad, Amjad H.; Ali, Sa’ad; Al-Haddad, Hadeel B. - In: Qualitative Market Research: An International Journal 27 (2023) 1, pp. 83-107
Purpose This study aims to examine salespeople’s perspectives on the value of corporate heritage to relationship selling and the issue of trust in personal selling situations in the context of emerging markets. Design/methodology/approach An interpretive approach was adopted, and 16...