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  • Search: person:"Kitchen, Philip J."
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Year of publication
Subject
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Marketing management 36 Marketingmanagement 36 Marketing 27 Consumer behaviour 23 Konsumentenverhalten 21 Brand management 19 Communication 19 Advertising 18 Markenführung 18 Public relations 17 Kommunikation 16 Corporate reputation 12 Firmenimage 12 Marketing communications 11 Werbung 11 Relationship marketing 10 Öffentlichkeitsarbeit 10 United Kingdom 9 Beziehungsmarketing 8 Brand image 8 Corporate culture 8 Internet marketing 7 Malaysia 7 Markenimage 7 Marketing theory 7 Marketingtheorie 7 Online-Marketing 7 Social Web 7 Social web 7 Luxury goods 6 Luxusgüter 6 New Zealand 6 Unternehmenskultur 6 Brand 5 Communications 5 Globalisierung 5 Globalization 5 Integrated marketing communications 5 International marketing 5 Markenartikel 5
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Online availability
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Undetermined 93 Free 17 CC license 2
Type of publication
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Article 182 Book / Working Paper 34
Type of publication (narrower categories)
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Article in journal 77 Aufsatz in Zeitschrift 77 research-article 23 review-article 9 Aufsatz im Buch 7 Book section 7 Arbeitspapier 6 Collection of articles of several authors 6 Sammelwerk 6 Working Paper 6 Graue Literatur 5 Non-commercial literature 5 conceptual-paper 5 Aufsatzsammlung 3 Bibliografie 2 Bibliographie 2 Nachruf 2 review 2 viewpoint 2 Article 1 Reprint 1 back-matter 1 non-article 1
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Language
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English 177 Undetermined 39
Author
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Kitchen, Philip J. 215 Schultz, Don E. 16 Eagle, Lynne C. 10 Eagle, Lynne 8 Foroudi, Pantea 8 Truong, Yann 8 McColl, Rod 7 Ahmad, Syed Zamberi 6 Bulmer, Sandy 5 Hawkins, Jacinta 5 Kerr, Gayle 5 Melewar, T. C. 5 Papasolomou, Ioanna 5 Rose, Lawrence Craig 5 Tourky, Marwa 5 Basir, Mohd Sah 4 Foroudi, Mohammad Mahdi 4 Grimes, Anthony 4 Gupta, Suraksha 4 Kim, Ilchul 4 Kimmel, Allan J. 4 Li, Tao 4 Porcu, Lucia 4 Sharifah Faridah Syed Alwi 4 Siano, Alfonso 4 Burgmann, Inga 3 Cuomo, Maria Teresa 3 Kanso, Ali 3 Lindgreen, Adam 3 Metallo, Gerardo 3 Murray, Peter J. 3 Nicholson, John D. 3 Papasolomou, Ioanna C. 3 Proctor, Tony 3 Sheth, Jagdish N. 3 Testa, Mario 3 Tortora, Debora 3 Tourky, Marwa E. 3 Anisimova, Tatiana 2 Argyriou, Evmorfia 2
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Institution
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Palgrave Macmillan <Firma> 1
Published in...
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Journal of marketing communications 21 European Journal of Marketing 16 European journal of marketing : EJM 12 Marketing Intelligence & Planning 12 Marketing intelligence & planning 12 Journal of business research : JBR 9 Journal of advertising research 7 Working paper / Department of Commerce, College of Business, Massey University 5 International journal of advertising : the quarterly review of marketing communications 4 International journal of market research : JMRS ; the journal of the Market Research Society 4 Corporate Communications: An International Journal 3 EuroMed journal of business 3 Journal of Business Strategy 3 Journal of business strategy 3 Journal of strategic marketing 3 Qualitative Market Research: An International Journal 3 The future of marketing : critical 21st century perspectives 3 The marketing review 3 A reader in marketing communications 2 Corporate communications : an international journal 2 Corporate reputation review : an international journal 2 EuroMed Journal of Business 2 International Journal of Bank Marketing 2 International journal of management and marketing research : IJMMR 2 Journal of Product & Brand Management 2 Journal of Small Business and Enterprise Development 2 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 2 Journal of the Market Research Society : JMRS 2 Qualitative market research : an international journal 2 The journal of consumer marketing 2 The journal of product & brand management 2 Asia Pacific journal of marketing and logistics 1 Competitiveness Review: An International Business Journal 1 Developing successful global strategies for marketing luxury brands 1 European journal of marketing 1 Facets of corporate identity, communication, and reputation 1 Handbook of research on international advertising 1 Integrated brand marketing and measuring returns 1 International Journal of Business Science & Applied Management (IJBSAM) 1 International Journal of Management and Marketing Research 1
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Source
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ECONIS (ZBW) 110 Other ZBW resources 50 OLC EcoSci 38 USB Cologne (EcoSocSci) 12 RePEc 3 BASE 2 EconStor 1
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Showing 1 - 10 of 216
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Self-regulation and panic buying : examining the brake mechanism effect on fear of missing out
Anisimova, Tatiana; Billore, Soniya; Kitchen, Philip J. - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 294-313
Persistent link: https://www.econbiz.de/10015211057
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Ego-depletion is in the way : the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit
Anisimova, Tatiana; Billore, Soniya; Kitchen, Philip J. - In: Journal of communication management 28 (2024) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10014521018
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Psychological empowerment and creative performance : Mediating role of thriving and moderating role of competitive psychological climate
Sahadev, Sunil; Chang, Kirk; Malhotra, Neeru; Kim, Ji-Hee; … - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534994
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A step change in marketing communication education : the next urgent steps for research
Kerr, Gayle; Lings, Ian; Kitchen, Philip J. - In: Journal of marketing communications 30 (2024) 2, pp. 152-165
Persistent link: https://www.econbiz.de/10014529325
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Diversity and expansion of marcoms and the missing elements
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 7, pp. 635-636
Persistent link: https://www.econbiz.de/10014414317
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A wide dimensionality of subject matter
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 4, pp. 315-316
Persistent link: https://www.econbiz.de/10014294850
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The power of synergy to reinvent IMC education
Kerr, Gayle; Mulhern, Frank; Viswanathan, Vijay; … - In: Journal of marketing communications 30 (2024) 2, pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
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ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 5, pp. 431-432
Persistent link: https://www.econbiz.de/10014321978
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Digital does not stand alone ... the road to further critical analysis lies open
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 6, pp. 533-534
Persistent link: https://www.econbiz.de/10014454793
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Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria; Porcu, Lucia; Kitchen, Philip J. - In: Journal of business research : JBR 140 (2022), pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
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