With the emergence of a green environment and green business, the banking sector has also enforced green practices. This study aims to explore the impact of motivational factors and green behaviors on the environmental performance of banking sector employees. This is a quantitative study and...

This chapter attempts to explore customer loyalty and retention in the context of Pakistani restaurants. Effects of customer perceived value and service quality as antecedents are tested on customer loyalty and retention along with the mediating effects of customer satisfaction and customer...