Purpose Recent research has highlighted limited explicit knowledge of a company’s strategy on the part of its employees. The concept of Open Strategy has emerged as a promising approach to address and enhance knowledge and understanding of an organization’s strategy across all hierarchical...

1. Einleitung -- 2. Grundlagen -- 2.1 Begriff „Strategie“ -- 2.2 Strategie-Ebenen -- 2.3 Strategie-Inhalte -- 2.4 Strategie-Prozesse -- 3. Analyse -- 3.1 Externe Analyse -- 3.2 Interne Analyse -- 3.3 SWOT, SWOT3, strategische Herausforderung -- 3.4 TOWS -- 4. Formulierung -- 4.1 Mission und...