1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad...

This paper examines the effects of instructors’ attractiveness on student evaluations of their teaching. We build on previous studies by holding both observed and unobserved characteristics of the instructor and classes constant, capitalizing on a unique panel dataset of instructor...

The author comments on Sasha Hoyt’s work concerning the impact of the Supreme Court’s patent eligibility decisions on private investment in the development of medical diagnostic technologies. As Hoyt discusses, medical diagnostic technologies enable the diagnosis of diseases and other...

Justice Breyer leaves the Supreme Court having left a significant mark on patent eligibility law. In Mayo Collaborative Services v. Prometheus Laboratories, he eliminated the ability to obtain patents on many useful applications of new (and even breakthrough) discoveries. The author discusses...

Only to a limited extent have U.S. legislators recognized the moral and ethical implications of the patentability of controversial technologies. I find this absence of legislative debate curious for several reasons, including the fact that for decades there has been an intense public debate over...