Search Results - person:"Tourky, Marwa E."

A rejoinder to: "Questioning the appropriateness of examining guanxi in a wasta environment: Why context should be front and center in informal network research : a commentary on "De-linking from Western epistemologies: Using guanxi-type relationships to attract and retain hotel guests in the Middle East"

Shaalan, Ahmed; Eid, Riyad; Tourky, Marwa E. - In: Management and organization review : MOR ; the official … 19 (2023) 5, pp. 1046-1048

Persistent link: https://www.econbiz.de/10014436571

Integrated Marketing Communications : A Global Brand-Driven Approach

Kitchen, Philip J.; Tourky, Marwa E. - 2022 - 2nd ed. 2022.

1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication or Integrated Marketing Communication -- 6....

Persistent link: https://www.econbiz.de/10012814724

The chatbot revolution : companies and consumers in a new digital age

Shaalan, Ahmed; Tourky, Marwa E.; Ibrahim, Khaled - In: The SAGE handbook of digital marketing, (pp. 369-392). 2022

Persistent link: https://www.econbiz.de/10013367100

Integrated marketing communications : a global brand-driven approach

Kitchen, Philip J.; Tourky, Marwa E. - 2021 - 2nd ed.

Persistent link: https://www.econbiz.de/10012583609

East meets West: Toward a theoretical model linking guanxi and relationship marketing

Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of Business Research 66 (2013) 12, pp. 2515-2521

This conceptual study critically examines the separate concepts of guanxi and relationship marketing, explores the differences between the two approaches, and proposes innovative linkages between them. Chinese guanxi develops relationships at the inter-personal level, whereas relationship...

Persistent link: https://www.econbiz.de/10010869714

East meets West : toward a theoretical model linking guanxi and relationship marketing

Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521

Persistent link: https://www.econbiz.de/10010233149

Corporate identity antecedents and components : toward a theoretical framework

Kitchen, Philip J.; Tourky, Marwa E.; Dean, Dianne; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 263-284

Persistent link: https://www.econbiz.de/10010202904

East meets West: Toward a theoretical model linking guanxi and relationship marketing

Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521

Persistent link: https://www.econbiz.de/10010181298