Search Results - person:"Walton, Paul"

Redefining boundaries in innovation and knowledge domains : investigating the impact of generative artificial intelligence on copyright and intellectual property rights

Al-Busaidi, Adil S.; Raman, Raghu; Hughes, Laurie; … - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-28

The rapid integration of generative AI (GenAI) into industries and society has prompted a re-evaluation of copyright and intellectual property rights (IPR) frameworks. GenAI's ability to produce original content using data from human-created sources raises critical ethical and legal concerns....

Persistent link: https://www.econbiz.de/10015179772

BRAND STRATEGY - A practical framework for developing brand portfolios - Marketers! Raise your game by focusing on brand strategy. Here's a structured analysis to guide new thinking.

Walton, Paul - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 33-35

Persistent link: https://www.econbiz.de/10007756222

The bluffer's guide to marketing

Harding, Graham - 2005 - New ed.

Persistent link: https://www.econbiz.de/10004829772

Reporting corporate crime

Lloyd, Clem; Walton, Paul - In: Corporate Communications: An International Journal 4 (1999) 1, pp. 43-48

Examines corporate fraud and its relationship with the media. Discusses rise in volume of fraud, due to technological advances, more teamwork and the involvement of organised crime. Looks at the decline in financial reporting this century, with the fourth estate or watchdog traditions of the...

Persistent link: https://www.econbiz.de/10014691838