Search Results - subject:"Consumer behaviour"

Exploring the mechanism and path of financial Literacy's impact on consumption of middle-aged and elderly rural residents : micro-evidence from CHFS data

Zhao, Guobin; Yuan, Yanzhe; Zhang, Yaning - In: International review of economics & finance : IREF 97 (2025), pp. 1-10

Persistent link: https://www.econbiz.de/10015326621

Innovation from inclusivity : the effect of team diversity on clean meat acceptance

Jin, Frances Seowon; Arango, Luis; O'Rourke, Anne-Maree; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 11-21

Persistent link: https://www.econbiz.de/10015327192

Athlete brand congruence as a measure to evaluate brand identity and image fit

Sotiriadou, Popi; Linsner, Annika; Hallmann, Kirstin; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10015327208

Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques

Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86

Persistent link: https://www.econbiz.de/10015327211

Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour

Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10015327218

Micro-level contributions towards SDG target 12.3 : identifying the behavioural drivers of household food waste reduction

Zhao, Ningxin; Begho, Toritseju - In: Studies in microeconomics 13 (2025) 1, pp. 106-126

Persistent link: https://www.econbiz.de/10015327481

How consumer shopping habits affect willingness to embrace sustainable fashion

Colasante, Annarita; D'Adamo, Idiano; Rosa, Paolo; … - In: Applied economics letters 32 (2025) 6, pp. 850-855

Persistent link: https://www.econbiz.de/10015329881

Postfeminist technologies of authenticity : examining the construction of authentic feminine selves in the neoliberal workplace

Zaeemdar, Sara - 2025

Persistent link: https://www.econbiz.de/10015376669

Assessing the suitability of digital advertising

Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - 2025

Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...

Persistent link: https://www.econbiz.de/10015338608

Revisiting front-of-pack nutrition labeling policies in Indonesia

Nidhal, Muhammad; Budiman, Ibnu - Center for Indonesian Policy Studies - 2025

Effective implementation of Government Regulation (GR) No. 28/2024 on addressing excessive sugar, salt, and fats (SSF) consumption requires robust front-of-pack nutrition labeling (FoPNL) technical guidelines that prioritize public health while incorporating phased implementation. Interpretive...

Persistent link: https://www.econbiz.de/10015361619