Search Results - subject:"Consumer behaviour"

The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland

Louvet, Denise - In: DBS business review : an international academic … 5 (2023), pp. 5-50

Persistent link: https://www.econbiz.de/10014252361

Farmer-owned brand purchases : the importance of label comprehension and price fairness perception

Grashui, Jasper; Su, Ye - In: Studies in agricultural economics 125 (2023) 1, pp. 37-44

Persistent link: https://www.econbiz.de/10014265922

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

Permission marketing strategy shaping consumer behaviour through online communication channels

Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18

Persistent link: https://www.econbiz.de/10014287244

Εxplaining the endurance of price level differences in the euro area

Dixon, Huw; Kosma, Theodora; Petroulas, Pavlos - 2023

Persistent link: https://www.econbiz.de/10014287557

How does social media influence the behaviour of hotel consumers?

Pontes, Alexandra; Ramos, Célia M. Q. - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 116-135

investigates social media in hospitality by analysing its effects on consumer behaviour: accommodation booking in the digital … advertising and the quality of testimonials shared on social media influence consumer behaviour when booking hotel accommodations …. The more positive the comments on the online review sites, the more influence they have on consumer behaviour. …

Persistent link: https://www.econbiz.de/10014318394

Is there an impact of digital transformation on consumer behaviour? : an empirical study in the financial sector

Uribe-Linares, Giovanna Patzy; Ríos-Lama, Cristian Armando - In: Economies : open access journal 11 (2023) 5, pp. 1-16

transformation on consumer behaviour in the financial sector. A quantitative explanatory level approach was used. The study … significant impact on consumer behaviour in the financial sector, tested by Chi-square and ordinal logistic regression (χ2 = 0 ….000 < 0.05; Wald coefficient = 29.162 = 0.000; Nagelkerke's R2 = 0.381), confirming that consumer behaviour is driven by …

Persistent link: https://www.econbiz.de/10014319231

Consumer decision-making rules for FMCG products : study of rural in North India

Verma, Suraj; Rojhe, Kuldeep Chand; Horská, Elena; … - In: Economies : open access journal 11 (2023) 1, pp. 1-13

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...

Persistent link: https://www.econbiz.de/10013500642

Sustainable food consumption : a qualitative study of the factors and motivations influencing the switch in consumer behaviour towards sustainable food consumption in Germany

Hajdari, Mirgeta - 2023

awareness and trend towards sustainability. Regarding this, the theory of consumer behaviour proposes a number of models and … explanatory approaches to explain consumer behaviour among which the SOR model provides a suitable explanatory approach to better …

Persistent link: https://www.econbiz.de/10013503504

Customer experiences with service robots in hotels : a review and research agenda

Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174

Persistent link: https://www.econbiz.de/10015189113