Search Results - subject:"Consumer behaviour"

Is there a link between health care utilisation and subjective well-being? : an exploratory study among older Danes

Aaskoven, Maiken Skovrider; Kjær, Trine; Gyrd-Hansen, Dorte - In: The European journal of health economics 26 (2025) 1, pp. 87-93

Persistent link: https://www.econbiz.de/10015189838

FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64

Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....

Persistent link: https://www.econbiz.de/10015190404

Consumer knowledge in marketing : a critical review and research agenda

Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94

Persistent link: https://www.econbiz.de/10015190413

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10015190420

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://www.econbiz.de/10015190421

Do emotional carryover effects carry over?

Masters, Nikhil; Lloyd, Tim A.; Starmer, Chris - In: Journal of behavioral and experimental economics 114 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015190628

Informing the uninformed, sensitizing the informed : the two sides of consumer environmental awareness

Brécard, Dorothée; Chiroleu-Assouline, Mireille - 2025

Persistent link: https://www.econbiz.de/10015191325

Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study

Chikweche, Tendai; Lappeman, James; Mohammed, Hossain; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10015191963

Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products

Bandopadhyay, Anwesha; Borah, Sourav Bikash; … - 2025

Persistent link: https://www.econbiz.de/10015192277

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

Persistent link: https://www.econbiz.de/10015192343