Purpose: This study aims to investigate the impact of bank clerks' human service quality(HSQ) on customer sat-isfaction (CS), as well as the effect of rapport established between the service provider and the customer on satisfaction. Design/methodology/approach: This study conducted quantitative...

The hotel industry in South Africa is fiercely competitive, with a range of accommodation options from international chains to boutique establishments. Establishing and maintaining customer loyalty is essential for hoteliers to ensure repeat business and stand out in a crowded market. This study...