Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Linguistic elements"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Linguistics
2
Linguistik
2
Online-Marketing
2
Brand communication
1
Brand image
1
Brand management
1
Communication
1
Communication style
1
Conversational human voice
1
Digital Marketing
1
Internal communication
1
Interne Kommunikation
1
Kommunikation
1
Language
1
Linguistic elements
1
Manipulation
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Narrative Methode
1
Narrative method
1
Neuromarketing
1
Public relations
1
Social Web
1
Social media
1
Social web
1
Sprache
1
Turkey
1
Türkei
1
linguistic Elements
1
neuromarketing
1
psychology
1
storytelling
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hooijdonk, Charlotte van
1
Kılıç, Fatih
1
Liebrecht, Christine
1
Okan, Elif Yolbulan
1
Tsaousi, Christina
1
Published in...
All
Journal of business research : JBR
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Linguistic
elements
of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
2
Storytelling and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach
Kılıç, Fatih
;
Okan, Elif Yolbulan
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 881-896
Persistent link: https://www.econbiz.de/10012697010
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
Otomatik - 134.245.92.20
CloudFlare DNS
Türk Telekom DNS
Google DNS
Open DNS
OSZAR »
