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  • Search: subject:"Multichannel strategy"
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Year of publication
Subject
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Multichannel strategy 809 Multikanalvertrieb 807 Einzelhandel 430 Retail trade 415 Consumer behaviour 374 Konsumentenverhalten 374 Online retailing 325 Online-Handel 325 Beziehungsmarketing 311 Relationship marketing 311 Vertriebsweg 288 Distribution channel 287 Mehrgleisiger Vertrieb 198 Electronic Commerce 183 E-commerce 143 Marketingmanagement 116 Marketing management 110 Deutschland 96 Omnichannel 94 Germany 89 Lieferkette 89 Supply chain 89 Customer satisfaction 71 Kundenzufriedenheit 71 Theorie 71 Theory 71 Digitalisierung 70 Omnichannel retailing 70 Digitization 63 Marketing 63 Customer analysis 50 Kundenanalyse 50 omnichannel 50 Online-Marketing 49 Internet marketing 48 Dienstleistungsqualität 43 Service quality 43 Brand management 40 Lagermanagement 40 Markenführung 40
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Online availability
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Undetermined 530 Free 155 CC license 26
Type of publication
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Article 645 Book / Working Paper 320 Journal 1
Type of publication (narrower categories)
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Article in journal 537 Aufsatz in Zeitschrift 537 Aufsatz im Buch 98 Book section 98 Hochschulschrift 92 Thesis 63 Graue Literatur 31 Non-commercial literature 31 Collection of articles of several authors 26 Sammelwerk 26 Aufsatzsammlung 25 Arbeitspapier 15 Case study 15 Fallstudie 15 Working Paper 15 Dissertation u.a. Prüfungsschriften 12 Collection of articles written by one author 7 Conference paper 7 Konferenzbeitrag 7 Lehrbuch 7 Sammlung 7 Guidebook 4 Ratgeber 4 Textbook 4 Handbook 2 Handbuch 2 Conference proceedings 1 Elektronischer Datenträger 1 Festschrift 1 Konferenzschrift 1 Umfrage 1
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Language
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English 744 German 221 Undetermined 6 French 2 Polish 1
Author
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Heinemann, Gerrit 17 Hübner, Alexander 15 Rudolph, Thomas 9 Wirtz, Bernd W. 9 Frasquet Deltoro, Marta 8 Gallino, Santiago 8 Gao, Fei 8 Steinmann, Sascha 8 Kuhn, Heinrich 7 Swoboda, Bernhard 7 Akter, Shahriar 6 Cuthbertson, Richard 6 Holzapfel, Andreas 6 Hossain, Tasnim M. Taufique 6 Piotrowicz, Wojciech 6 Schramm-Klein, Hanna 6 Schröder, Hendrik 6 Schögel, Marcus 6 Verhoef, Peter C. 6 Wollenburg, Johannes 6 Acquila-Natale, Emiliano 5 Dirsehan, Taşkın 5 He, Yi 5 Ieva, Marco 5 Kumar, Anuj 5 Moreno, Antonio 5 Neslin, Scott A. 5 Su, Xuanming 5 Agatz, Niels 4 Alexander, Bethan 4 Amorim, Pedro 4 Brock, Harald 4 Brunner, Felix 4 Chang, Yaping 4 Cho, Soo-Haeng 4 Dethlefs, Christian 4 Emrich, Oliver 4 Friege, Christian 4 Iglesias-Pradas, Santiago 4 Jerath, Kinshuk 4
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Institution
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Springer Fachmedien Wiesbaden 21 Books on Demand GmbH <Norderstedt> 5 Eric Cuvillier <Firma> 2 Springer-Verlag GmbH 2 epubli GmbH 2 Bundesverband des Deutschen Lederwaren-Einzelhandels 1 Bundesverband des Deutschen Schuheinzelhandels 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Christian-Albrechts-Universität zu Kiel 1 Dgroup 1 Experian Marketing Services 1 Institut des Deutschen Textileinzelhandels 1 Josef Eul Verlag GmbH 1 Katholische Universität Eichstätt-Ingolstadt 1 Leuphana Universität Lüneburg 1 Peter Lang GmbH 1 PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft 1 PricewaterhouseCoopers GmbH 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Shaker Verlag 1 Steinbeis, School of International Business and Entrepreneurship 1 Steinbeis-Hochschule Berlin 1 Steinbeis-Stiftung für Wirtschaftsförderung 1 Symposion Publishing Verlag <Düsseldorf> 1 Technische Universität Braunschweig 1 Universität Augsburg 1 Universität Mannheim 1 Universität St. Gallen / Institut für Marketing 1 Verlag Dr. Kovač 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1
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Published in...
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Journal of retailing and consumer services 59 SpringerLink / Bücher 29 European journal of operational research : EJOR 22 International journal of retail and distribution management 22 Journal of business research : JBR 20 Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey 20 The international review of retail, distribution and consumer research 19 Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft 18 Journal of retailing 17 International journal of production economics 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Manufacturing & service operations management : M & SOM 10 Research 10 Transportation research / E : an international journal 10 Exploring omnichannel retailing : common expectations and diverse realities 8 Journal of strategic marketing 8 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 8 Lehrbuch 7 Production and operations management : the flagship research journal of the Production and Operations Management Society 7 Springer eBook Collection 7 Gabler Edition Wissenschaft 5 IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society 5 Industrial marketing management : the international journal for industrial and high-tech firms 5 International journal of electronic commerce : IJEC 5 International journal of retail & distribution management 5 Journal of advertising research 5 Journal of marketing 5 Omega : the international journal of management science 5 Reihe: Kundenorientierte Unternehmensführung 5 Administrative Sciences : open access journal 4 Asia Pacific journal of marketing and logistics 4 Beiträge zur empirischen Marketing- und Vertriebsforschung 4 Cogent business & management 4 Electronic commerce research 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of operations management 4 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 4 LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki 4 essentials 4 Benchmarking : an international journal 3
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Source
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ECONIS (ZBW) 921 USB Cologne (EcoSocSci) 45
Showing 1 - 10 of 966
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Driving channel integration perception in omnichannel environments : the role of touchpoints
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The journal of product & brand management 34 (2025) 1, pp. 6-20
Persistent link: https://www.econbiz.de/10015173315
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Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
Alesanco-Llorente, María; Reinares-Lara, Eva; … - In: Journal of global fashion marketing : JGfM 16 (2025) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10015188915
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Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - In: Industrial marketing management : the international … 126 (2025), pp. 18-29
Persistent link: https://www.econbiz.de/10015386516
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Platform business groups and the omni-channel transformation of food retailing in China
Han, Zhi; Wood, Steve; Coe, Neil M.; Alexander, Andrew - 2025
Persistent link: https://www.econbiz.de/10015397096
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Dynamic capabilities for omnichannel transformation in MSMEs : a comparative case study of fashion and furniture sectors
Febriani, Atik; Sopha, Bertha Maya; Wibisono, Muhammad Arif - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-17
Omnichannel is one of the most recent trends in online shopping, retail, and contact centers. It provides a seamless and integrated customer experience across all available communication channels. MSMEs play a crucial role in developing economies, but their journey towards omnichannel...
Persistent link: https://www.econbiz.de/10015358696
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Driving customer engagement and citizenship behaviour in omnichannel retailing : evidence from the fashion sector
Suha Fouad Salem; Alanadoly, Alshaimaa Bahgat - In: Spanish journal of marketing 28 (2024) 1, pp. 98-122
Persistent link: https://www.econbiz.de/10015190165
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The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives
Weippert, Marco - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 877-909
Persistent link: https://www.econbiz.de/10015194096
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Digitalization in Italian SMEs : the transformation of marketing channels
Martinelli, Elisa Martina; Tunisini, Annalisa - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 445-474
Persistent link: https://www.econbiz.de/10015188310
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Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Cuesta-Valiño, Pedro; Alonso-García, Javier; … - In: Review of managerial science : RMS 18 (2024) 9, pp. 2749-2780
Persistent link: https://www.econbiz.de/10015135719
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Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis
Nornajihah Nadia Hasbullah; Ag Kaifah Riyard Kiflee; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10014577532
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