Purpose - This research aims to analyse the variables related to the purchase intention of COVID-19 rapid tests in Monterrey, Mexico's metropolitan area. Design/methodology/approach - The chosen method was probit regression. The results show that purchase intention depends on the consumer's...

While most managers today acknowledge the importance of featuring diverse racial identities in their marketing communications, empirical research that shows how improving such representation may affect consumer behavior is lacking. To fill this gap, we use face recognition and race...

Exploring and clarifying the value characteristics of the page content of cross-border e-commerce products that attract consumers will help cross-border e-commerce marketers optimize the page content of brand products and improve consumers' purchase intention. Combined with qualitative research...

Purchasing for health, which includes what, how, and from whom services are purchased, was one of the policy levers available to countries as part of their health systems' response to the COVID-19 pandemic. Ideally, the purchasing function should align with the broader health financing...

As housing demand rose post-COVID-19, new mortgage buyers with distinct preferences are entering the market. Nevertheless, the mortgage purchasing process can prove intricate and precarious for individuals lacking familiarity. Customers leverage various online platforms and supplementary sources...