Search Results - subject:"Relationship marketing"

A multi-stakeholder perspective of relationship marketing in higher education institutions

Jain, Varsha; Mogaji, Emmanuel; Sharma, Himani; … - In: Journal of marketing for higher education 34 (2024) 2, pp. 502-520

Persistent link: https://www.econbiz.de/10015189669

How attitudes translate to loyalty : an integrative model in service relationship marketing

Akhgari, Mehdi; Bruning, Edward R. - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 356-391

Persistent link: https://www.econbiz.de/10015190440

The role of relationship marketing and brand love among banking consumers in an emerging market context

Panduro-Ramirez, Jose Alberto; Gallegos-Reyes, Miguel Angel - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17

Relationship marketing is a concept that focuses not only on increasing the volume of relationship transactions, but … also on improving consumer perception. Therefore, this research aimed to evaluate the influence of relationship marketing … relationship marketing and brand love form, obtaining an adequate measurement model (α = between 0.842 and 0.908; CR = between 0 …

Persistent link: https://www.econbiz.de/10015192938

Improving blood donor retention and donor relationships with past donation use appeals

Shehu, Edlira; Veseli, Besarta; Clement, Michel; … - In: Journal of service research 27 (2024) 3, pp. 346-363

Persistent link: https://www.econbiz.de/10014580509

Exploring the importance of building strong customer relationships

Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37

Persistent link: https://www.econbiz.de/10014507363

Customer experiences with service robots in hotels : a review and research agenda

Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174

Persistent link: https://www.econbiz.de/10015189113

FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64

Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....

Persistent link: https://www.econbiz.de/10015190404

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10015190420

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://www.econbiz.de/10015190421

Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products

Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

Persistent link: https://www.econbiz.de/10015192368