Raeisi, Soheila; Lingjie, Meng; Ramli, Nur Suhaili - In: Administrative Sciences : open access journal 9 (2019) 4/85, pp. 1-26
This study investigates the mediation effect of motivation (MO) between internal marketing (IM) and service innovation (SI) using a hierarchical model. It adopts Bahman Group Corp of the automobile industry in Iran as a case study. This paper aims to examine the effect of internal marketing (IM)...