Search Results - subject:"Social media"

Strategic social media management : theory and practice

Sutherland, Karen - 2024 - Second edition

Section 1 Social Media Strategy Development -- Chapter 1 Introduction -- Chapter 2. Social Media Strategy Development … -- Chapter 5. The Foundational Components of Strategy -- Chapter 6. Stop Selling, Start Helping -- Chapter 7. Social Media … Monitoring Measurement Analysis and Big Data -- Chapter 8: Social Media Scheduling and Account Management Platforms -- Section 2 …

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How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

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We're in this together : visible social support actions in virtual teams using enterprise social media

Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 161-186

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The dark side of social media influencers : a research agenda for analysing deceptive practices and regulatory challenges

Ekinci, Yuksel; Dam, Shubhankar; Buckle, Georgia - 2025

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Handbuch Social-Media-Marketing

Zerres, Christopher (ed.) - 2024

Teil 1. Rahmenbedingungen und Strategien -- Social-Media-Marketing -- Rechtliche Rahmenbedingungen von Social Media … -- Social-Media-Monitoring -- Praktiken und Strukturen von Social Media aus kommunikationssoziologischer Perspektive -- Social … Media und KI -- Die dunkle Seite von Social Media -- Data Analytics für Social Media -- Risikomanagement für Social Media …

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Explaining social media use reduction as an adaptive coping mechanism : the roles of privacy literacy, social media addiction and exhaustion

Neves, Joana; Turel, Ofir; Oliveira, Tiago André … - In: Information systems management 42 (2024) 1, pp. 89-102

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Consequences of enterprise social media network positions for employees : a literature review and research agenda

Schötteler, Sebastian; Laumer, Sven; Schuhbauer, Heidi - In: Business & information systems engineering 65 (2023) 4, pp. 425-440

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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus

Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145

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Social Media Analytics Strategy : Using Data to Optimize Business Performance

Fox, April Ursula - 2022 - 2nd ed. 2022.

Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part … II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5 …: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks …

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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

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