patent-licensing fee to the retailer is charged either via a component-based strategy (Strategy C), i.e., a percentage of the … component price, or a product-based strategy (Strategy P), i.e., a percentage of the final-product price. The supplier decides … whether to encroach into the market. Our research illustrates that compared with Strategy C, Strategy P allows the supplier to …

management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms …, and strategy. Open innovation may potentially enhance firms' capabilities to absorb external knowledge, such as that …

for this study. Findings/results: Firm size is a driver of the market strategy of differentiation, but not cost leadership … not appear to accrue any benefit. Originality/value: This study fills gaps in the strategy-performance literature by …