"An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI...

"Why are some countries rich and others poor? This leading text introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical evidence relates to new and old theoretical ideas, Economic Growth provides students with a complete...

"Essentials of Health Economics studies the public health care system through the lens of economics. Provides a basic understanding of economic theory as it relates to the public health system and the delivery of health care in the U.S. Including numerous examples and profiles related to the...

"This Research Handbook explores how gig workers' careers fit into the evolving employment landscape. It provides essential insights into how individuals can navigate the gig economy successfully and sustainably. Bringing together a diverse, global collective of contributors, the editors...

The problem of identification of efficient economic conditions, arising from the «horizontal» agents’ relationship, is considered. It’s shown that the application of classical concept of market failure is insufficient. The alternative concept of disbalances are examined. The greater...

In der folgenden Stellungnahme soll die Entwicklung des Mindestlohns im Lichte der hier diskutierten Orientierungsgrößen analysiert werden. Dazu zählen die Tarifentwicklung (Abschnitt 2), der Referenzwert von 60 % des Bruttomedianlohns der Vollzeitbeschäftigten (Abschnitt 3) sowie die...