Purpose – This study aims to examine the role of product attributes, applying the multi‐attribute model, on consumers' decisions to download digital music via unauthorised sources in the UK. Design/methodology/approach – The data were collected through an online survey. Consumer choice was...

Purpose – This study aims to examine the role of product attributes, applying the multi-attribute model, on consumers' decisions to download digital music via unauthorised sources in the UK. Design/methodology/approach – The data were collected through an online survey. Consumer choice was...

This paper presents an analysis of the ethnic breakdown of the population in England and Wales and show the potential of ethnic market segments. This study uses the data from 1991 and 2001 UK censuses and 2004 Annual Population Survey data to show the ethnic breakdown of the population in...