Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is...

The impulsive buying behavior is a phenomenon that made variety of researchers engaged with inconsistent research findings. This paper offers the review of the research on impulsive buying behavior summarized in three waves of research. The first wave of research was focused on identifying and...

The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...