Brand community motives and engagement : the impact of gender
Matti Haverila, Caitlin McLaughlin, Kai Haverila, and Nashwa Nader
| Year of publication: |
2024
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|---|---|
| Authors: | Haverila, Matti ; McLaughlin, Caitlin ; Haverila, Kai ; Nader, Nashwa |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 23.2024, 1, p. 90-120
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| Subject: | brand community participation | Gender | motives | partial least squares (PLS) modeling | Geschlecht | Partielle kleinste Quadrate | Partial least squares | Social Web | Social web | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Motivation | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2023.2298582 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447661