Electricity conservation intention among university students in northern Ghana : an assessment of the drivers for some electrical appliances

University students are among those associated with high energy consumption but with low conservational practices. Such behavior has serious implications on energy sustainability and emission of greenhouse gases. For developing countries, low electricity conservation increases the burden on utility companies and the government as a whole. Efforts to promote electricity conservation have led to an increased number of studies. However, such research have not given much consideration to the role of emotions as well as religion in energy conservation. Evidence from Ghana is also limited. This study examines the factors of electricity conservation intention among University students in Ghana. With the lens of the theory of planned behavior, electricity conservation intention associated with the usage of laptops, refrigerators, light and electric fans was assessed. Emotions and religion were included in the model to assess their effect. Data was collected through the administration of questionnaires to 204 university students. The findings from ordered probit regression indicate that subjective norms, perceived behaviourial control, attitude, emotions and religion influence the extent that students intend to conserve electricity. However, their effects were somehow found to be appliance-specific. The results suggest that continuous teaching of the need for electricity conservation at religious centers or among religious groups could generate some guaranteed levels of electricity conservation among students and may be, even among the larger population. Individuals that assume considerable importance in society should act as conservation leaders to promote such behavior among students and the general public.