Examining the efficacy of non-market and market driving activities of B2B international firms
Huda Khan, Hina Khan, Ibrahim Abosag, Pervez Ghauri
| Year of publication: |
2023
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|---|---|
| Authors: | Khan, Huda ; Khan, Hina ; Abosag, Ibrahim ; Ghauri, Pervez N. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 97-108
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| Subject: | Entrepreneurial orientation | Branding orientation | Non-market driving activities | Market driving activities | International performance | Markenführung | Brand management | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Multinationales Unternehmen | Transnational corporation | Unternehmenserfolg | Firm performance | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.03.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369281