Exploring the importance of building strong customer relationships
Maia Seturi
| Year of publication: |
2024
|
|---|---|
| Authors: | Seturi, Maia |
| Subject: | relationship marketing | customer satisfaction | loyalty programs | customer satisfaction index | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15587/2706-5448.2024.299219 [DOI] hdl:11159/653701 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507363