Influencer marketing unlocked : understanding the value chains driving the creator economy
Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang, Lingling Zhang
| Year of publication: |
2025
|
|---|---|
| Authors: | Libai, Barak ; Rosario, Ana Babić ; Beichert, Maximilian ; Donkers, Bas ; Haenlein, Michael ; Hofstetter, Reto ; Kannan, P. K. ; Lans, Ralf van der ; Lanz, Andreas U. ; Li, H. Alice ; Mayzlin, Dina ; Muller, Eitan ; Shapira, Daniel ; Yang, Jeremy ; Zhang, Lingling |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 1, p. 4-28
|
| Subject: | Creator economy | Customer equity | Customer lifetime value | Followers | Influencer marketing | Platforms | Social media | User-generated content | Social Web | Social web | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Influencer | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01073-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192976