Transnational marketing and transnational consumers
Ibrahim Sirkeci
| Year of publication: |
2013
|
|---|---|
| Authors: | Sirkeci, Ibrahim |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Marketing | Marketingmanagement | Marketing management | Verbraucher | Consumers | Globalisierung | Globalization | Transnationalisierung | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | X, 72 S graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-642-36774-7 ; 978-3-642-36774-8 ; 978-3-642-36775-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754097