Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study
Daniel Rayne, Simon Pervan, Heath McDonald and Civilai Leckie
| Year of publication: |
2024
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| Authors: | Rayne, Daniel ; Pervan, Simon ; McDonald, Heath ; Leckie, Civilai |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 1/2, p. 45-71
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| Subject: | consumer behaviour | not-for-profit organisations | perceived fit | reputation | Social partnerships | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Sozialpartner | Social partners | Corporate Social Responsibility | Corporate social responsibility | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2023.2247418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549717